OUR MISSION
WE DON'T JUST SELL BOOTS. WE'RE CHALLENGING THE STATUS QUO WITH EVERY PAIR.
EXCEPTIONAL QUALITY MEETS RADICAL POLITICS
OUR BOOTS ARE MADE BY SAMELIN, AN ESTONIAN MANUFACTURER WITH 75+ YEARS OF BOOTMAKING EXPERTISE. THE SAME DAMN BOOTS TRUSTED BY NATO ARMIES FOR THEIR MILITARY-GRADE CERTIFICATION.
YEAH, WE SELL BOOTS THAT MEET MILITARY STANDARDS—WHILE SIMULTANEOUSLY BELIEVING THAT ARMIES WORLDWIDE SHOULD BE F*CKING DISSOLVED. IRONIC? MAYBE. PRACTICAL? ABSOLUTELY. BECAUSE QUALITY IS QUALITY, EVEN WHEN IT COMES FROM SYSTEMS WE WANT TO DISMANTLE.
EUROPEAN CRAFTSMANSHIP
HANDMADE IN ESTONIA WITH THE SAME CRAFT THAT SUPPLIED DR. MARTENS AND ROSSIGNOL. THESE BOOTS AREN'T FAST FASHION BULLSH*T—THEY'RE BUILT TO OUTLAST PATRIARCHY ITSELF.
UNAPOLOGETICALLY FEMINIST
THE MANOSPHERE CAN GO F*CK ITSELF. WE'RE HERE TO PROVIDE FOOTWEAR FOR PEOPLE WHO STAND THEIR GROUND—LITERALLY AND POLITICALLY. PINK ISN'T JUST OUR BRAND COLOR; IT'S OUR BATTLE FLAG.
GENUINE DURABILITY
NATO CERTIFICATION MEANS THESE BOOTS CAN HANDLE ANYTHING—FROM CITY STREETS TO PROTEST LINES. WE'RE TAKING MILITARY-GRADE TOUGHNESS AND PUTTING IT ON THE FEET OF THOSE FIGHTING FOR BETTER SYSTEMS.
WE STAND FOR SOMETHING
AT BOOTS.ACADEMY, WE BELIEVE THAT BUYING BOOTS SHOULD BE MORE THAN A TRANSACTION—IT SHOULD BE A F*CKING STATEMENT.
WE TAKE THE DURABILITY OF ARMY BOOTS WHILE REJECTING THE MILITARISTIC BULLSH*T. WE EMBRACE THE STRENGTH WHILE DISMANTLING THE TOXIC MASCULINITY. WE'RE NOT HERE TO PLAY NICE OR STAY QUIET.
STRONG WOMEN, NON-BINARY FOLKS, AND MEN WHO REJECT THE PATRIARCHAL NONSENSE—THESE BOOTS ARE FOR YOU. PINK ISN'T JUST FOR GIRLS, AND COMBAT BOOTS AREN'T JUST FOR BOYS. IT'S 2025, AND WE'RE DONE WITH THOSE OUTDATED NARRATIVES.
THE SAMELIN DIFFERENCE
SAMELIN HAS BEEN CRAFTING BOOTS IN ESTONIA SINCE 1945. THEY'VE SUPPLIED THE NORWEGIAN, LATVIAN, AND ESTONIAN ARMIES WITH BOOTS THAT MEET RIGOROUS NATO STANDARDS. THEIR FORMER PARTNERSHIPS INCLUDE DR. MARTENS AND ROSSIGNOL—THEY'RE THE REAL F*CKING DEAL.
THESE AREN'T JUST ANY BOOTS. THEY'RE:
- MADE FROM ULTRA-DURABLE, FULL-GRAIN LEATHER
- BUILT WITH NATO AQAP 2110 AND ISO 9001 CERTIFICATION
- DESIGNED TO LAST FOR YEARS, NOT SEASONS
- BACKED BY A 2-YEAR WARRANTY
WHILE OTHER BOOT MANUFACTURERS MOVED PRODUCTION TO ASIA FOR CHEAPER LABOR, SAMELIN KEPT THEIR CRAFT IN EUROPE, MAINTAINING QUALITY OVER PROFIT MARGINS. THAT'S THE KIND OF INTEGRITY WE STAND BEHIND.